Before the
first bite.

We want to feel
that we have met him.

What caught our attention in your brief is the person at its centre. A beautiful plate can make us stop. Understanding the care behind it gives us a reason to remember it.

The narrative is proposed. His biography, the restaurant name and the selected dishes will be confirmed with the client.

The palace already
has a story.

Boutique Group’s own presentation connects The Red Palace with Saudi heritage, dining and wellness. We take that as a starting point: the chef’s work should feel at home within this place.

Our creative response: a personal scale, careful observation of materials and light, and a restrained presence for the brand. The actual restaurant is mapped during the recce.

The last touch
before the first bite.

Every chef has a small moment of judgement before a plate leaves the kitchen. We find his: a taste, a pause, an adjustment. That gesture becomes the thread of the film.

A first look
at the film’s rhythm.

Explore the chapters, or play the timed storyboard. This is a visual sequence preview, not a finished film.

ILLUSTRATIVE STORYBOARD

00:00 / 01:30

Play sequence1×3×6×

Picture

Sound

Final hero duration: approximately 60–90 seconds. The interview determines the exact narrative and pacing.

A conversation
he can be himself in.

We book a 30–45 minute conversation before the shoot. There is no script for him to memorise. We look for the detail he naturally comes back to.

01

A flavour he remembers

Which Saudi flavour comes back to you most clearly? What do you remember around it?

02

A choice that belongs to him

Which detail in your cooking feels most like you? Can you show us?

03

His idea of hospitality

What do you hope someone feels at the first bite?

Arabic or English, as the chef prefers. We preserve his phrasing and submit selected excerpts and translations for approval.

Luxury you can
feel in the details.

We let the image breathe. Soft light on the chef’s face. Texture on the plate. A camera close enough to notice, with room for him to work.

01

Light

Shape existing window light with a small package. Keep skin and food colours true.

02

Movement

Locked frames and gentle moves when the action asks for them. Macro detail without making every shot slow motion.

03

The palace in frame

Use approved restaurant materials, a reflection or an architectural detail to place the chef within his setting.

Images that help us
make clear choices.

Click any image to see it larger and read how it will guide the shoot.

Generated food and ingredient images suggest a treatment, not the menu. Final dishes and ingredients come from the chef. Palace images are published website references; the restaurant’s approved areas are confirmed at the visit.

The treatment belongs
to the restaurant.

We begin with the warmth of the space, then tune the image to the supplied guidelines. The palette below is a proposed working direction, not a replacement for the brand identity.

His voice gives
the film its direction.

No external narrator is needed. Original music, celebrity tracks and broadcast licences are separate scope if requested.

Thirty photographs
with a clear purpose.

A dedicated photographer works alongside the film unit in agreed blocks. We keep real skin and food texture, and build compositions with usable space for future posts.

The client selects 30 finals from a contact sheet. High-resolution and web JPEGs; RAW files excluded. The allocation can change by agreement while the total stays 30.

Five edits.
Five reasons to watch.

Each edit gets a proper opening and a small resolution. All five come from the same shoot and hero footage.

9:16 · 1080 × 1920

0102030405

10–30 seconds per edit, depending on the story. Vertical 9:16, with clean and English-subtitled exports. The phone view is a crop reference.

Any words shown here are proposed editorial directions, not quotes from the chef. Final on-screen language comes from the approved interview and brand copy.

We plan the day
around the kitchen.

Proposed kit: 4K cinema camera, portrait and macro-capable lenses, tripod, compact stabilisation, small lighting package, boom and lavalier sound. Exact kit is confirmed when booking. No drone or off-site filming is assumed.

Eight people.
Everyone has a job.

Post-production: editor, colourist, sound mixer and retoucher, with producer oversight. Names and availability are confirmed at booking; suitable roles may overlap.

Wednesday,
14 October.

One proposed 10-hour day including setup, break and breakdown. The recce adjusts the order around service. The client supplies kitchen staff and approved service participants; casted diners are not assumed.

Enough time to make it.
Enough time to get it right.

Post-production dates are proposed. The plan assumes feedback within one working day from one authorised approver. Delayed input moves delivery; an earlier deadline needs an agreed revised plan.

A complete package
from one shoot.

Source footage, RAW photographs and editable project files are excluded. New concepts, additional ratios or reshoots are separate written scope.

We leave the visit
with a plan.

The visit on Sunday, 4 October is where we turn the treatment into a plan for this restaurant. We suggest keeping the producer, director and DoP involved.

01

Where we work

Interview position, kitchen zones, portrait corner and dining-room frames.

02

When we work

Quiet window, preparation timing, light changes and service restrictions.

03

What we confirm

Dish shortlist, access, power, loading, appearance permissions and actions still needed.

Visit timing and attendance are still to be confirmed. No additional filming day is included.

A few clear inputs
make a better film.

This is a working checklist for kickoff. You can tick items as you go; your selections stay in this browser.

Selections are local planning notes; they are not sent to the agency and do not confirm client approval.

A few films.
A feel for our work.

Selected commercial films from Direct Group’s published portfolio. Each reference offers a direct look at our approach to brand-led production.

Selected from Direct Group’s English company profile and published Vimeo portfolio.

The person.
The presentation.

Ryan Ratino

A chef appears within his working environment. Useful for discussing how a portrait can hold both the person and the restaurant.

Kuuru – Leylaty Group

A food reference with a clear visual personality. Our treatment will follow the Saudi restaurant’s own identity.

These images establish what is published in the portfolio. They do not identify the photographer, director or complete production scope.

What we take
from each reference.

Reference principles are our creative interpretation. We do not copy footage, scripts or music, and external titles are not agency production credits.

A shared standard.
A story for each person.

We like the prospect of staying with the series. It gives us continuity with the brand and room to build trust with each person we film. Each project still begins with a fresh conversation.

Future projects are quoted separately. A four-project commitment, volume discount or identical scope is not assumed.

The research behind
the proposal.

Five AI-generated images illustrate the proposed treatment. They do not depict the actual chef, restaurant or menu. Published official imagery may include renders. The source links above identify the references; reuse in a final campaign is agreed with the rights holder.

Research checked 03 October 2026. The client brief governs the three restaurant stories plus one wellness story; public property counts do not change the commissioned scope.

We begin with
a real conversation.

We would like to sit with the chef, see how he works and find the moment that belongs to him. From there, we build a film that carries his personality and feels at home in The Red Palace.

Prepared by Direct Group for Bacchus / Alanoud / Boutique Group · Updated 04 October 2026